Content Contributors

The WISE ACADEMY course content and curriculum has been developed by a broad group of industry experts, each one dedicated to raising the bar for consumer direct and/or management excellence in the wine industry. No one individual effort on any given subject is enough. As a result of great collaboration, the sum of WISE is bigger than the parts. The following people have contributed greatly to developing our certification courses.

Jean Arnold, Founder Jean Arnold Group, President Hanzell Vineyards

Brian Baker, Director, Consumer Sales & Marketing, Chateau Montelena

Kathie Barclay, Principal, Barclay Marketing Solutions

Jennifer Becker, Founder, Ensemble Marketing Group

Lesley Berglund, Co-Founder & Chairman, WISE Academy

Tamara Boatright, President, Synchronicity Consulting

Steve Bowden, Chief Executive Officer, Old Vine Marketing

Derek Bromley, President, Derek Bromley Consulting

Shelly Brott, Senior Associate, Personnel Perspectives

Jean DeLuca, Principal, Jean DeLuca Consulting

Jeannette Feldman, Principal, The Personnel Perspectives

Sonyia Grabski, VP, Consumer Direct Sales & Marketing, Visit Napa Valley

Pamela Hiett, Owner, Project – pH

Jerry Jolly, Consultant, Pillsbury Law, Former California Director of the Department of Alcoholic Beverage Control (ABC)

Rob Lorenz, Director of Tasting Rooms, Vintage Wine Estates

Paul Mabray, Chief Strategy Officer, VinTank.com

Liz Mercer, Manager, Direct to Consumer Sales, E&J Gallo

Ann Nevero, Principal, Decision Applications, Inc.

Mark Parton, Founder & President, Call for Wine

Racheal Poer, Hopscotch Events

Craig Root, President, Visitor Management Resources

Lesley Russell, Vice President, Direct Marketing & Sales, St. Supéry

Mack Schwing, Co-Founder & Principal, WISE Academy

Susan Vowell, Director of Finance & Partner, Folio Wine Partners

Bill Vyenielo, Principal, Vyenielo & Company LLC

Geni Whitehouse, CPA, CITP, CSPM, Brotemarkle, Davis and Company

Barry Wiss, Vice President, Communications & Trade Relations, Trinchero Family Estates

Matt Wood, Vice President Direct to Consumer Marketing, Foley Family Wines

Laura Zahtila, Proprietor, Zahtila Vineyards