wgmwise

In The Swim

In The Swim

Picture this for just a moment – our tasting room team is rocking it and the Yelp reviews are glowing.  Customer satisfaction, sales, and conversions to wine club and email list are off the charts.  Is this our lucky day, just a dream too good to be true, or is…

Can You Hear Me Now?

Can You Hear Me Now?

Magical moments happen all the time during WISE Academy classes.  WISE instructors are privileged to hear the hopes and dreams and frustrations of our students.  While we hold these specific confidences sacred (what happens in WISE stays in WISE), we encourage everyone to share the general lessons.  With that spirit…

Sink or Swim?

Sink or Swim?

By now, most wineries are fully staffed with not only year-round staff but also seasonal ‘temp’ staff. It’s a busy time in the tasting room and there are plenty of moving parts. Each one of our team members – whether permanent or temporary – represents our brand. We want it…

Tours

Tours

While it might not be brain surgery, being a winery tour guide is still a pretty important and impressive job. Tasting room associates and tour guides are the ‘front line’, the face of the brand and often the first interaction guests have with our brand, wines and winery. A winery…

Incentive Compensation Programs

Incentive Compensation Programs

Often we are asked about tasting room staff incentives for wineries and best practices for a program. An Incentive Compensation Program (ICP) is a tool used to motivate and compensate a sales professional to meet goals or metrics – over a specific period of time – to help achieve business goals. When…

Does Your Team Deal a Win?

Does Your Team Deal a Win?

In one of our recent tasting-room-staff onsite training workshops, a “coaching moment” customer-service issue came up: ‘What do you do with a group of 6 to 8 persons who come to the tasting bar and want to share one tasting between everyone?’ First reaction from even seasoned Tasting Room Professionals…

The Lowdown on Down Time

The Lowdown on Down Time

Tasting Room Managers all know this drill.  It’s been a crazy busy day up until now, and the staff is finally catching their breath.  Or it’s been a very slow day with few visitors and our staff is simply standing at the bar.  Of course, this is exactly when we…