What is your brand messaging?
Are you a boutique, family-owned winery that makes hand-crafted wines? That may be true, but it is not a unique brand story. What makes your brand different from your neighbors and other wineries sells the experience. What you and your team think of as your brand story may not be the message that your customers perceive.
Do the “gut brand reality check” to see what others describe as their gut feeling about your winery’s unique brand personalities and promises. If these reactions are significantly different, it’s time to re-align. Work with your team to develop sound bites that work for your brand. What’s your brand story?