Are your missions and values merely a marketing statement on your website or lost in your marketing materials? Is this just a checkbox on your company to-do list of ‘corporate things companies do’? During COVID, companies have been left with little choice but to work remotely, which in turn shines…
Getting tired of “COVID” and all of the challenges that come along with it? We can only be hyper-vigilant for so long… like that initial adrenaline rush that peters out. Unfortunately, this is a marathon, not a sprint. We are all taking in vast amounts of new information every day…
Sometimes, as much as we try, we’re going to run into problems. What do we do when the feathers hit the fan? We need to be as proactive (not reactive) as possible, and plan our strategy now, even if we don’t think we’ll have a problem. Unlike fine wine, these…
“A crisis is a terrible thing to waste” Paul Romer, Stanford Economist. According to Wikipedia, the definition of a crisis is “the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.” Hello COVID-19. We hope this crisis finds…
We have all read the news this week and are well-aware of the effects of COVID-19 on the economy. As a DTC Manager, you may be feeling a bit of panic with the possibility of a weekend of cancelations ahead. We wanted to offer you some ideas to help offset…
In a survey conducted in January through March 2020, there were more than 200 survey respondents from across the United States and Canada giving feedback on tipping. The results? Most wineries allow tipping. When we looked at all respondents, 78% allow tipping. This was even higher in Washington and Oregon…
Bribery or Bonus? A fair amount of outrage has grown recently about the topic of ‘bribing’ gatekeepers (by gatekeepers we mean concierge at hotels, other wineries’ staff, drivers, restaurant wait staff or host/hostess, etc.). What you ask??? Are some wineries actually paying gatekeepers to send us qualified customers? Bribery is…
Did you know that we, humans, fear change more than we fear death? Studies prove that change tops the list of things the human species dread. We are creatures of habit and dislike being faced with the unknown and the disruption of our routines. Change creates anxiety and uncertainty…
Get Prepared Now for a Successful 2020 Hiring Season We all know hiring and training is a huge investment, and if we don’t do it correctly, the cost is even greater, requiring more resources to find and train new team members (again), and creating productivity and morale issues among other…
Millennials – Entitled? Narcissistic? Or Misunderstood? Hiring & Motivating Millennials. Millennial. The buzz word in marketing, but what does it look like to hire and motivate this unique generation? According to studies, there are currently more Millennials in the workforce than any other generation. What marks Millennials as so different…