Customer Loyalty is an ongoing relationship between us and our customers/guests with an emotional connection. The better the connection, the more willing a guest/customer is to engage with and repeatedly purchase from us – loyalty is a byproduct of the positive experiences we give them and build their trust in…
Deju vu? PTSD? Or just the same thing, different year? There is something to be said about everything having a season… and our busy season is just about to go into overdrive. This year we’ve been pushing through, trying to get to the other side of the pandemic and all…
We’ve been hearing that hiring has been nothing short of exhausting and exhaustive. There has been a surge in seldom leveraged tactics, at least in the DTC space, between huge boosts in hourly pay rates and signing bonuses. This never-before-seen job market leans toward those seeking jobs and employers have…
How to Retain “A” Team Players “Steve Jobs had a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn’t take long to get to Z…” We all want to have an “A Team” of players on our staff. It…
Deep breath… Work, life, balance. Some of us are returning to the office while some are continuing to work remotely. With vaccines rolling out and COVID caseloads on the downslope, many companies are bringing their teams back onsite which can be exciting and stressful. As we move forward into this…
Are your missions and values merely a marketing statement on your website or lost in your marketing materials? Is this just a checkbox on your company to-do list of ‘corporate things companies do’? During COVID, companies have been left with little choice but to work remotely, which in turn shines…
Getting tired of “COVID” and all of the challenges that come along with it? We can only be hyper-vigilant for so long… like that initial adrenaline rush that peters out. Unfortunately, this is a marathon, not a sprint. We are all taking in vast amounts of new information every day…
Sometimes, as much as we try, we’re going to run into problems. What do we do when the feathers hit the fan? We need to be as proactive (not reactive) as possible, and plan our strategy now, even if we don’t think we’ll have a problem. Unlike fine wine, these…
“A crisis is a terrible thing to waste” Paul Romer, Stanford Economist. According to Wikipedia, the definition of a crisis is “the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.” Hello COVID-19. We hope this crisis finds…
We have all read the news this week and are well-aware of the effects of COVID-19 on the economy. As a DTC Manager, you may be feeling a bit of panic with the possibility of a weekend of cancelations ahead. We wanted to offer you some ideas to help offset…