Meetings play a crucial role in leadership communication. Gotta have ‘em, but they can be so boring and ineffective. Most people think the problem is that there are just too many meetings. But the truth is, there are just too many BAD meetings. The good news is that meetings, in…
“Improvement begins with I.” – Arnold H. Glasow People don’t want a boss, they want a coach, someone to lead them to success. Leadership is more about guiding and developing people than simply being their boss. How do we lead our team members to success? How do we help them…
To tip or not to tip…that is the question facing many tasting rooms today. A few years ago, if you had asked us at WISE how we felt, many of our instructors and our leadership would have been against the notion of tipping. We are hospitality – we eat, sleep,…
Friends of ours at a PR Firm, who attend a lot of travel-trend conferences, have shared some new trends in travel that we thought we’d share as many of these are pretty exciting opportunities that are custom-made for visitors to wine country. Here are some of the major highlights that have been reported recently that we can certainly take advantage of.
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Data is King. Every marketing guru out there is shouting that from the mountain tops. What is a small winery with limited resources to do to understand their data? It all starts with quality and consistency of data capture. Let’s dive into a few best practices that wineries of every…
Name a product and there is a now club for it: razors, socks, meal kits, and on and on. Just about anything can be delivered regularly to our door via a club or subscription plan, which can save time and money. As a result, we’ve become a bit jaded about…
Wine clubs are the lifeblood of our direct-to-consumer program. We can’t let them just run on autopilot if we want to keep our members. Here are 10 tips to consider that will strengthen both our wine club and our relationships with our members for a successful wine club program. Customize…
In the past 5 years, we’ve seen a trend with our mystery shopping and the experiences wineries are providing. It used to be the exception, not the rule, when we would see a host surprise and delight a guest beyond their expectations. In the past, we used the ‘bonus pour’…
We are often hear: “How can I stop checking out on the job halfway through my day?” Or essentially: “How can I keep myself on task and motivated through my work day?” Often times people working in winery tasting rooms begin to experience a bit of burn out and no…