Bribery or Bonus? A fair amount of outrage has grown recently about the topic of ‘bribing’ gatekeepers (by gatekeepers we mean concierge at hotels, other wineries’ staff, drivers, restaurant wait staff or host/hostess, etc.). What you ask??? Are some wineries actually paying gatekeepers to send us qualified customers? Bribery is…
Did you know that we, humans, fear change more than we fear death? Studies prove that change tops the list of things the human species dread. We are creatures of habit and dislike being faced with the unknown and the disruption of our routines. Change creates anxiety and uncertainty…
Get Prepared Now for a Successful 2020 Hiring Season We all know hiring and training is a huge investment, and if we don’t do it correctly, the cost is even greater, requiring more resources to find and train new team members (again), and creating productivity and morale issues among other…
Millennials – Entitled? Narcissistic? Or Misunderstood? Hiring & Motivating Millennials. Millennial. The buzz word in marketing, but what does it look like to hire and motivate this unique generation? According to studies, there are currently more Millennials in the workforce than any other generation. What marks Millennials as so different…
Meetings play a crucial role in leadership communication. Gotta have ‘em, but they can be so boring and ineffective. Most people think the problem is that there are just too many meetings. But the truth is, there are just too many BAD meetings. The good news is that meetings, in…
“Improvement begins with I.” – Arnold H. Glasow People don’t want a boss, they want a coach, someone to lead them to success. Leadership is more about guiding and developing people than simply being their boss. How do we lead our team members to success? How do we help them…
To tip or not to tip…that is the question facing many tasting rooms today. A few years ago, if you had asked us at WISE how we felt, many of our instructors and our leadership would have been against the notion of tipping. We are hospitality – we eat, sleep,…
Friends of ours at a PR Firm, who attend a lot of travel-trend conferences, have shared some new trends in travel that we thought we’d share as many of these are pretty exciting opportunities that are custom-made for visitors to wine country. Here are some of the major highlights that have been reported recently that we can certainly take advantage of.
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Data is King. Every marketing guru out there is shouting that from the mountain tops. What is a small winery with limited resources to do to understand their data? It all starts with quality and consistency of data capture. Let’s dive into a few best practices that wineries of every…