Metrics

Metrics That Matter

Metrics That Matter

We’re in a bit of an unprecedented time right now.  It may be hard to think about how to draw comparisons or benchmark the data from this past year or these past few months.  That doesn’t mean we shouldn’t still crunch some numbers and look to Key Performance Indicators (KPIs)…

DTC Digital Tools

DTC Digital Tools

Download a list of great tools to help manage your DTC business. This list includes: IS YOUR WEBSITE MOBILE FRIENDLY? CHAT BOTS – FIND YOURS. SMS MARKETING SOFTWARE. ANALYTIC TOOLS SEO & BLOG CONTENT TOOLS SOCIAL MEDIA MARKETING TOOLS EMAIL TOOLS VISUAL DESIGN TOOLS CONTENT CURATION TOOLS Download here: Digital Tools…

Myth Busters

Myth Busters

In reviewing more than 4,000 mystery shops and working actively with wineries every day, we’ve heard some remarkable myths out there. Most of the myths we hear are about why it’s a challenge (or ‘impossible’) to sell wine, sell the wine club, or ask people to join the winery mailing…