Phone Sales

Corporate Gifting

Corporate Gifting

♫It’s the holiday season♫…well, almost!  But we need to start thinking about it now (yes, before summer is really here).  There are gifts and then there are corporate gifts.  What’s the difference?  REACH!  Chances are when companies purchase gifting options, these gifts will be distributed to 10+ recipients in one…

Key Phone Skills for Success

Key Phone Skills for Success

Are you utilizing outbound phone to generate sales to help off-set the lack of sales via your tasting room? Ecommerce and phone sales are the two main ways of gaining back revenue, but phone is the only way to really connect with your customers in real time. Whether we’re redeploying…

Caller Communication Styles

Caller Communication Styles

Ring-Ring – Who’s There? Caller Communication Styles Every customer is different in their relationship with us, and in their relationship with wine.  But most importantly, each one is also different in terms of their own behavior and communication styles, irrespective of us.  We get lots of visual clues about this…

Outsourcing Telesales

Outsourcing Telesales

How to Succeed in 5 WISE Steps Telesales is the fastest growing channel in winery consumer-direct-sales.  Whether you choose to do this in-house or outsource it, we encourage you to take advantage of this sales channel – but be smart about it. Staffing for it requires special skills and training. …

Buying Signals

Buying Signals

Is your team “Cue-less” about customer buying signals? We’ve conducted hundreds of tasting room mystery shops and found that clear cues often go completely unnoticed by tasting room staff. These tell-tale signs might be verbal or more likely, 70% of the time, in fact; they are non-verbal. If your customer…