Phone Sales

5 DTC Channels that Work!

5 DTC Channels that Work!

As we mentioned in our previous blog and content email, traffic is down everywhere. We can only do so much to increase our sales in the tasting room when the traffic is slow. We previously covered how to manage what we can control – our guest experience from start to…

Phone Sales isn’t Dead

Phone Sales isn’t Dead

As anyone who has watched Glengarry Glen Ross knows, sales is all about the premium leads. Where do those leads come from, and what are they used for? Another lesson from Glengarry Glen Ross, ABC…Always Be Closing: “Prospects don’t walk on the lot lest they want to buy”…once we close…

Looking Towards 2022

Looking Towards 2022

In 2020, we tried some new things. Pivot was the word. This year we started to settle in to the new normal, working in customer service during a pandemic. While some things have returned from the old ways, the new normal includes adaptations we made in response to the pandemic….

Corporate Gifting

Corporate Gifting

♫It’s the holiday season♫…well, almost!  But we need to start thinking about it now (yes, before summer is really here).  There are gifts and then there are corporate gifts.  What’s the difference?  REACH!  Chances are when companies purchase gifting options, these gifts will be distributed to 10+ recipients in one…

Key Phone Skills for Success

Key Phone Skills for Success

Are you utilizing outbound phone to generate sales to help off-set the lack of sales via your tasting room? Ecommerce and phone sales are the two main ways of gaining back revenue, but phone is the only way to really connect with your customers in real time. Whether we’re redeploying…

Managing an Outbound Calling Program

Managing an Outbound Calling Program

We all recognize the value and profitability of calling our wine club members and customers. It is a very personal and powerful touch point that amplifies the ever-important relationship with our customers. What may not be obvious is that a carefully planned and developed outbound calling program can yield profits…

Caller Communication Styles

Caller Communication Styles

Ring-Ring – Who’s There? Caller Communication Styles Every customer is different in their relationship with us, and in their relationship with wine.  But most importantly, each one is also different in terms of their own behavior and communication styles, irrespective of us.  We get lots of visual clues about this…

Outsourcing Telesales

Outsourcing Telesales

How to Succeed in 5 WISE Steps Telesales is the fastest growing channel in winery consumer-direct-sales.  Whether you choose to do this in-house or outsource it, we encourage you to take advantage of this sales channel – but be smart about it. Staffing for it requires special skills and training. …