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Looking Towards 2022

Looking Towards 2022

In 2020, we tried some new things. Pivot was the word. This year we started to settle in to the new normal, working in customer service during a pandemic. While some things have returned from the old ways, the new normal includes adaptations we made in response to the pandemic….

Monologue vs. Dialogue

Monologue vs. Dialogue

From over 500 WISE mystery shops over the last two years, we know that only one out of six tasting room professionals actually assesses customers’ buying needs and then adjust the conversation accordingly.  Too many of your team members get stuck in “monologue mode” and miss the unique preferences, needs…