OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing endeavors to harness the holiday sales…
As we mentioned in our previous blog and content email, traffic is down everywhere. We can only do so much to increase our sales in the tasting room when the traffic is slow. We previously covered how to manage what we can control – our guest experience from start to…
In 2020, we tried some new things. Pivot was the word. This year we started to settle in to the new normal, working in customer service during a pandemic. While some things have returned from the old ways, the new normal includes adaptations we made in response to the pandemic….
♫It’s the holiday season♫…well, almost! But we need to start thinking about it now (yes, before summer is really here). There are gifts and then there are corporate gifts. What’s the difference? REACH! Chances are when companies purchase gifting options, these gifts will be distributed to 10+ recipients in one…
A highlight of positivity that came out of a very difficult time over this past year was the almost overnight rise of the virtual experience (VX). While the differences between a virtual experience and an in-person experience might seem lightyears away, they’re not too far off from each other. There…
Pivot Ross GIF from Pivot GIFs 2021 has not started much differently than 2020 with pivot, Pivot, PIVOT! One thing that is becoming clear as we continually adapt is that our guests are engaging in new ways, and teams that are succeeding are becoming more agile. We’ve heard from many…