This comprehensive class will review basic internet fundamentals, list development skills and will review critical needs in the areas of e-commerce management systems, website and CRM/database administration, and associated analytics. In addition, students will learn how to effectively coordinate with 3rd party and outsourced partners. The latest in online wine communications (blogs, podcasts, etc.) will also be introduced.
Part of the WISE Digital Series, this workshop presented with WineGlass Marketing can be taken all together (for one cost-effective price), or individually. Each session will be presented by Susan DeMatei
This course focuses on the skills needed to strategically manage online presence in multiple digital mediums. Topics include best practices for online sales and keys to creating a comprehensive digital strategy that leverages available technology.