Level 1 Archives - Wine Industry Sales Education
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Wine Fluency #101 $350.00
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Wine Fluency #101

March 28, 2019 / No Comments

This 2-day boot camp provides foundational knowledge for anyone working in the wine industry. The course covers wine business basics, sales, marketing and service best practices, uniqueness of viticulture areas, and the principles of professional wine tasting. This course is the foundation of the WISE Level I Certification Programs. It provides you with a broad overview of the wine business and wine tasting basics with special emphasis on the history of wine in America, fundamentals of grape growing and winemaking, basics of consumer direct wine sales and service standards, hands on wine tasting and sensory evaluation. Successful completion of this course provides the knowledge and confidence required to be a WISE Professional and is a prerequisite for all four Level I Certificate courses. At the end of two days, students have the information they need to deliver the kind of exemplary winery experience that visitors to wine country deserve.

$350.00
Dave Johnson
Wine Hospitality #102 $400.00
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Wine Hospitality #102

March 27, 2019 / No Comments

This eight-hour class is (split over two half days) where attendees new to the wine industry (but perhaps not new to hospitality and customer service) will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs, as well as learning how to translate superb customer service into natural, effective sales.

$400.00
Liz Mercer
Wine Hospitality Fluency #103 $600.00
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Wine Hospitality Fluency #103

March 26, 2019 / No Comments

WISE #103 is a cost-effective way to take both WISE #101 Wine Fluency and WISE #102 Wine Hospitality. This 2½ day course is designed to bring hospitality professionals into the wine industry in a holistic way.  Attendees will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs as well as learning how to translate superb customer service into natural, effective sales.

$600.00
Liz Mercer
Tasting Room Professional Certification #111 $700.00
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Tasting Room Professional Certification #111

March 25, 2019 / No Comments

This 3-day class is designed to raise the level of sales and customer service skills for tasting room staff. This course explores the specific knowledge and skill sets required of a successful winery tasting room professional. WISE Tasting Room Professionals develop confidence in their wine knowledge and tasting ability while also building strong skills in sales and customer service. Beyond their clear command of the best in tasting room practices, these WISE Professionals also discover how to help the tasting room become a fully integrated part of the winery’s overall consumer direct program, with well integrated DTC channels. Students leave this course armed with the tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales.

$700.00
Dave Johnson
Inside Sales Professional Certification #112 $700.00
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Inside Sales Professional Certification #112

March 24, 2019 / No Comments

This 3-day course focuses on the potentially lucrative DTC phone sales channel. Attendees will build confidence in handling inbound and outbound sales calls, explore needs and behaviors of the phone customer, and develop a foundation to drive helpful sales. At the completion of this course, students will have the tools they need to build a repeatable process that increases their confidence and improves their telephone sales success.

$700.00
Susan Cole
Wine Club Professional Certification #113 $700.00
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Wine Club Professional Certification #113

March 23, 2019 / No Comments

This 3-day course is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

$700.00
Dave Johnson
Online Wine Professional Certification #114 $700.00
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Online Wine Professional Certification #114

March 22, 2019 / No Comments

This comprehensive class will review basic internet fundamentals, list development skills and will review critical needs in the areas of e-commerce management systems, website and CRM/database administration, and associated analytics. In addition, students will learn how to effectively coordinate with 3rd party and outsourced partners. The latest in online wine communications (blogs, podcasts, etc.) will also be introduced.

$700.00
WISE Academy
DTC Metrics Professional Certification #115 $600.00
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DTC Metrics Professional Certification #115

March 21, 2019 / No Comments

This Level I Certification Course focuses on the fundamental metrics required to run a successful, multi-channel DTC wine organization, including the basics of customer relationship management (CRM). Students will learn how to create dashboards for DTC channels and how to identify the opportunities and challenges they uncover. Successful completion of this course will result in earning a WISE Level I Professional Certificate as a DTC Metrics Professional.

$600.00
Kathie Barclay
Outbound Phone Sales Professional Certification #116 $700.00
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Outbound Phone Sales Professional Certification #116

March 20, 2019 / No Comments

Today’s DTC professionals are not content to sit by the phone and wait for it to ring. They are proactively reaching out to customers of all kinds in outbound phone campaigns. But how successful are they in converting those calls into cash? How is it measured? In this 2-day course, our instructors will help increase your odds of success by teaching your team the psychology of sales, how to craft re-usable scripts, and how to overcome the obstacles to closing sales. They will also share measurement best practices so you can monitor results and take corrective action as needed to achieve your revenue goals.

$700.00
Susan Cole
Corporate Gifting Professional Certification #118 $700.00
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Corporate Gifting Professional Certification #118

March 19, 2019 / No Comments

Develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses. The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.

$700.00
Susan Cole
Wine Tasting Professional #120 $400.00
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Wine Tasting Professional #120

March 18, 2019 / No Comments

This class is two sessions, 4 hours each, and will help build confidence in how to professionally taste, talk and sell wine. Attendees of this class will walk away with more confidence and understanding of the wines most commonly sold in North America.

$400.00
Liz Mercer
Advanced Tasting Room Professional Certification #121 $700.00
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Advanced Tasting Room Professional Certification #121

March 17, 2019 / No Comments

This course utilizes the principles taught in WISE #111 Tasting Room Professional and takes tasting room employees to the next level of professional sales and superb customer service experiences. Creating the experience and selling it in a natural, service-focused way becomes easier with advanced professional sales skills taught in this 2-day advanced class. Attendees leave this course armed with the new tools to continue to build on current skills and lead them to build long term relationships and, ultimately, increased sales.

$700.00
Liz Mercer