This on-demand /at-your-own-pace course provides foundational knowledge for anyone working in the wine industry. The course covers wine business basics, sales, marketing and service best practices, uniqueness of viticulture areas, and the principles of professional wine tasting. This course is the foundation of the WISE Level I Certification Programs. It provides you with a broad overview of the wine business and wine tasting basics with special emphasis on the history of wine in America, fundamentals of grape growing and winemaking, basics of consumer direct wine sales and service standards. Successful completion of this course provides the knowledge and confidence required to be a WISE Professional and is a prerequisite for all Level I Certificate courses. At the end of the course, registrants have the information they need to deliver the kind of exemplary winery experience that visitors to wine country deserve.
This course will help attendees who are new to the wine industry (but perhaps not new to hospitality and customer service) gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs, as well as learning how to translate superb customer service into natural, effective sales.
WISE #103 is a cost-effective way to take both WISE #101 Wine Fluency and WISE #102 Wine Hospitality. This On-Demand course is designed to bring hospitality professionals into the wine industry in a holistic way. Attendees will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs as well as learning how to translate superb customer service into natural, effective sales. Coming soon!
This class is designed to raise the level of sales and customer service skills for tasting room staff. This course explores the specific knowledge and skill sets required of a successful winery tasting room professional. WISE Tasting Room Professionals develop confidence in their wine knowledge and tasting ability while also building strong skills in sales and customer service. Beyond their clear command of the best in tasting room practices, these WISE Professionals also discover how to help the tasting room become a fully integrated part of the winery’s overall consumer direct program, with well integrated DTC channels. Students leave this course armed with the tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales.
This course focuses on the potentially lucrative DTC phone sales channel. Attendees will build confidence in handling inbound and outbound sales calls, explore needs and behaviors of the phone customer, and develop a foundation to drive helpful sales. At the completion of this course, students will have the tools they need to build a repeatable process that increases their confidence and improves their telephone sales success.
This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.
This course focuses on gaining a more in-depth understanding of the metrics that a multi-channel DTC wine organization utilizes to educate and motivate front-line staff. Attendees will come to better understand the basics of customer relationship management (CRM) and why collecting clean data is so important.
This course is for anyone who works at a winery in a frontline role; does or wants to do DTC data analysis as part of their job to improve their effectiveness and expand their DTC expertise…
Today’s DTC professionals are not content to sit by the phone and wait for it to ring. They are proactively reaching out to customers of all kinds in outbound phone campaigns. But how successful are they in converting those calls into cash? How is it measured? In course, our instructors will help increase your odds of success by teaching your team the psychology of sales, how to craft re-usable scripts, and how to overcome the obstacles to closing sales. They will also share measurement best practices so you can monitor results and take corrective action as needed to achieve your revenue goals.
The course focuses on the planning, messaging, tailored sales techniques and best practices in tactical delivery to various types of virtual tastings. This course is the pre-requisite for all Virtual Experience (VX) courses; courses can be taken in any order, but all prerequisites must be met to achieve certification.
This course utilizes the principles taught in WISE #111 Tasting Room Professional and takes tasting room employees to the next level of professional sales and superb customer service experiences. Creating the experience and selling it in a natural, service-focused way becomes easier with advanced professional sales skills taught in this advanced class. Attendees leave this course armed with the new tools to continue to build on current skills and lead them to build long term relationships and, ultimately, increased sales.
Part of the WISE Digital Series, this workshop presented with WineGlass Marketing can be taken all together (for one cost-effective price), or individually. Each session will be presented by Susan DeMatei
Learn what easily translate from the tasting room and other best practices for a virtual environment and what’s different/nuanced. Build your confidence to sell wine and effectively present wine clubs in a brand appropriate way in a virtual environment.
Master the complexity – and tap into the upside potential – of proactive, professional corporate programming (sales, operations and execution) of virtual tasting experiences (VX). This course focuses on what makes corporate virtual tastings unique, the sales and marketing aspects, as well as the logistics to make it successful.
Attendees of this course will learn how to build more loyalty and engagement with club members, acquire more club members virtually, leverage membership to grow more revenue, extend member benefits, and more. Master the complexity – and tap into the upside potential – of proactive, professional wine club member programming (sales, operations and execution) of virtual tasting experiences.