What does it take to lead a fully integrated winery consumer direct program organization? This is the ultimate certificate in DTC leadership for the manager specializing in, or wanting in-depth knowledge of DTC sales. Not only will you learn how to best manage the various “silos” of consumer direct channels, but more importantly you will also learn how to close the white space in between into one fully integrated consumer direct program.This course provides a detailed understanding of what it takes to build a great DTC organization. Advanced CRM and best practices by channel (tasting room, club, events, online) are covered along with strategies for integrating systems and making the right resource allocation decisions. Emphasis on the leadership tools required to champion DTC within the organization (e.g. strategic planning, change management) are central to this course. Successful completion will result in earning a WISE Online Wine Management Certificate, Level III.
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