Understanding performance.

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DTC Metrics Team Fundamentals #115 $350.00

DTC Metrics Team Fundamentals #115

March 21, 2019 / No Comments

This course focuses on gaining a more in-depth understanding of the metrics that a multi-channel DTC wine organization utilizes to educate and motivate front-line staff. Attendees will come to better understand the basics of customer relationship management (CRM) and why collecting clean data is so important.
This course is for anyone who works at a winery in a frontline role; does or wants to do DTC data analysis as part of their job to improve their effectiveness and expand their DTC expertise…

DTC Metrics Management Intensive #205 $500.00

DTC Metrics Management Intensive #205

March 11, 2019 / No Comments

This course is an overview that is designed to help executives better understand the metrics required to manage the various DTC channels (tasting room, wine club, online, phone sales, direct sales, events, etc.). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC professionals will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action.