This course focuses on the potentially lucrative DTC phone sales channel. Attendees will build confidence in handling inbound and outbound sales calls, explore needs and behaviors of the phone customer, and develop a foundation to drive helpful sales. At the completion of this course, students will have the tools they need to build a repeatable process that increases their confidence and improves their telephone sales success.
Today’s DTC professionals are not content to sit by the phone and wait for it to ring. They are proactively reaching out to customers of all kinds in outbound phone campaigns. But how successful are they in converting those calls into cash? How is it measured? In course, our instructors will help increase your odds of success by teaching your team the psychology of sales, how to craft re-usable scripts, and how to overcome the obstacles to closing sales. They will also share measurement best practices so you can monitor results and take corrective action as needed to achieve your revenue goals.
This class will provide you with the tools needed to run a successful outbound phone marketing program. Understand the best practices in staff management, messaging and frequency, CRM list segmentation and offer generation, staff compensation and issue resolution, and how to measure financial success through metrics and customer loyalty data. Understand how to manage an outbound phone team and watch your customer data expand and profits increase through the application of CRM best practices for this channel.