The course focuses on the planning, messaging, tailored sales techniques and best practices in tactical delivery to various types of virtual tastings. This course is the pre-requisite for all Virtual Experience (VX) courses; courses can be taken in any order, but all prerequisites must be met to achieve certification.
Learn what easily translate from the tasting room and other best practices for a virtual environment and what’s different/nuanced. Build your confidence to sell wine and effectively present wine clubs in a brand appropriate way in a virtual environment.
Master the complexity – and tap into the upside potential – of proactive, professional corporate programming (sales, operations and execution) of virtual tasting experiences (VX). This course focuses on what makes corporate virtual tastings unique, the sales and marketing aspects, as well as the logistics to make it successful.
Attendees of this course will learn how to build more loyalty and engagement with club members, acquire more club members virtually, leverage membership to grow more revenue, extend member benefits, and more. Master the complexity – and tap into the upside potential – of proactive, professional wine club member programming (sales, operations and execution) of virtual tasting experiences.
This course will help you develop the virtual sales management tools you need – from programming strategies, to building more virtual sales, to managing virtual sales teams – to grow this new DTC sales channel. Building out or fine-tuning a Virtual Experience (VX) team requires understanding what is working, what needs to change, and what is needed. Attendees will understand the potential of this channel and build a roadmap to make it successful for their brand and goals.