This course provides foundational knowledge for anyone working in the wine industry. The classes will cover wine business basics, sales, marketing and service best practices, uniqueness of viticulture areas, and the principles of professional wine tasting. This course is the foundation of the WISE Level I Certification Programs. It provides you with a broad overview of the wine business and wine tasting basics with special emphasis on the history of wine in America, fundamentals of grape growing and winemaking, basics of consumer direct wine sales and service standards, hands on wine tasting and sensory evaluation. Successful completion of this course provides the knowledge and confidence required to be a WISE Professional and is a prerequisite for all four Level I Certificate courses. At the end of two days, students have the information they need to deliver the kind of exemplary winery experience that visitors to wine country deserve.
This course is for attendees new to the wine industry (but perhaps not new to hospitality and customer service) will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs, as well as learning how to translate superb customer service into natural, effective sales.
WISE #103 is a cost-effective way to take both WISE #101 Wine Fluency and WISE #102 Wine Hospitality. This course is designed to bring hospitality professionals into the wine industry in a holistic way. Attendees will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs as well as learning how to translate superb customer service into natural, effective sales.
This class is two sessions, 4 hours each, and will help build confidence in how to professionally taste, talk and sell wine. Attendees of this class will walk away with more confidence and understanding of the wines most commonly sold in North America.