Advanced Tasting Room Professional Certification #121 - Wine Industry Sales Education
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Advanced Tasting Room Professional Certification #121

wise-course-19
17
Mar

Course Overview

This course utilizes the principles taught in WISE #111 Tasting Room Professional and takes tasting room employees to the next level of professional sales and superb customer service experiences. Creating the experience and selling it in a natural, service-focused way becomes easier with advanced professional sales skills taught in this 2-day advanced class. Attendees leave this course armed with the new tools to continue to build on current skills and lead them to build long term relationships and, ultimately, increased sales.

The goal of this course is to take WISE professionals to a new, higher level of tasting room service and sales by:

  • Creating More Emotional Connections
  • Understanding The Bigger Picture
  • Using the Power of Language
  • Embracing the Platinum Rule to Life
  • Focusing on the Brand First, Wine Second

Instructor(s): Liz Mercer, Dave Johnson
Hours:
 16
Cost: $700
Prerequisite: Wine Fluency #101, Tasting Room Professional Certification #111, and Responsible Hospitality Certification

Course Content

Time: 16 hours

Curriculum is empty

Resources

  • Tasting Room Mystery Shopping Report - 180314 | Download

Upcoming Schedule

  • June 12 & 26
  • December 12 & 19
View Full Schedule

Instructor

Having grown up in the Napa Valley, Liz always knew it would be her forever home. She spent eight years in the mid west (Detroit), before coming home to roost. With a unique background having a degree in Finance & Business Management, and 18 years’ experience in Direct to Consumer Experience marketing, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard, followed by nearly six years with Gallo, and to a small family owned luxury brand. Liz is now the General Manager of Bluxome Street Winery, an urban winery located in the SOMA neighborhood of San Francisco. Liz can relate to the challenges faced by large, publicly traded wineries, corporate family owned wineries, and to smaller family owned brands. That breadth of experience has allowed Liz to see how different strategies work for different brands and implement the right solution. She is also an active contributor and instructor for the WISE Academy, which seeks to grow the skills of DTC professionals and managers at all levels across the country.

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$700.00
Who Should Take This Course?

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.