Advanced Tasting Room Professional Certification #121 - Wine Industry Sales Education
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Advanced Tasting Room Professional Certification #121

Smiling man pouring wine in glass on table

Course Overview

This course utilizes the principles taught in WISE #111 Tasting Room Professional and takes tasting room employees to the next level of professional sales and superb customer service experiences. Creating the experience and selling it in a natural, service-focused way becomes easier with advanced professional sales skills taught in this 2-day advanced class. Attendees leave this course armed with the new tools to continue to build on current skills and lead them to build long term relationships and, ultimately, increased sales.

The goal of this course is to take WISE professionals to a new, higher level of tasting room service and sales by:

  • Creating More Emotional Connections
  • Understanding The Bigger Picture
  • Using the Power of Language
  • Embracing the Platinum Rule to Life
  • Focusing on the Brand First, Wine Second

Instructor(s): Liz Mercer, Dave Johnson, WISE Coaching Team Member 
Cost: $700
Prerequisite: Wine Fluency #101, Tasting Room Professional Certification #111, and Responsible Hospitality Certification

Course Content

Time: 16 hours

Curriculum is empty


  • Tasting Room Mystery Shopping Report - 180314 | Download

Upcoming Schedule



Our courses are led by highly qualified instructors; each an expert is his or her own subject matter.


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Who Should Take This Course?

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.