Consumer Direct Leadership #301 - Wine Industry Sales Education
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Consumer Direct Leadership #301


Course Overview

What does it take to lead a fully integrated winery consumer direct program organization? This is the ultimate certificate in DTC leadership for the manager specializing in, or wanting in-depth knowledge of DTC sales. Not only will you learn how to best manage the various “silos” of consumer direct channels, but more importantly you will also learn how to close the white space in between into one fully integrated consumer direct program.

This course provides a detailed understanding of what it takes to build a great DTC organization. Advanced CRM and best practices by channel (tasting room, club, events, online) are covered along with strategies for integrating systems and making the right resource allocation decisions. Emphasis on the leadership tools required to champion DTC within the organization (e.g. strategic planning, change management) are central to this course. Successful completion will result in earning a WISE Online Wine Management Certificate, Level III.

Hours: 80
Cost: $4,000
Prerequisite: Wine Management #201 and 3 or more Level II WISE Certificates

Course Content

Time: 80 hours

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Our courses are led by highly qualified instructors; each an expert is his or her own subject matter.


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Who Should Take This Course?

This course is best suited for Consumer direct wine industry experts and leaders seeking certification. It is also ideal for those with heavy DTC sales and wine industry management experience who are preparing to advance to the top winery consumer direct level position. It is open to those who have completed two or more Level II WISE Certification Programs.