Corporate Gifting Professional Certification #118 - Wine Industry Sales Education
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Corporate Gifting Professional Certification #118

wise-course-13
19
Mar

Course Overview

Develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses. The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.

Attendees, by the end of this training, will be able to:

  • Understand the business marketplace and reasons for gifting
  • Develop the research skills to find programs and reach decision makers
  • Understand the marketing materials, pricing and negotiation processes necessary to convert business sales
  • Become skilled at communicating with both marketing and fulfillment regarding corporate gifting needs

Instructors: Susan Cole
Hours:
 8
Cost: $700
Prerequisite: None

Course Content

Time: 8 hours

Curriculum is empty

Upcoming Schedule

  • April 11
  • July 17
View Full Schedule

Instructor

Susan has more than 18 years of wine marketing experience, all in the direct-to-consumer arena. Her industry knowledge, sales expertise, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards, Treasury Wine Estates, and Pezzi King Vineyards she has managed inbound and outbound call centers, wine clubs, and customer service organizations, resulting in revenue growth, club membership, and sales that consistently exceeded projections.

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$700.00
Who Should Take This Course?

Best suited for anyone who does or wants to do corporate gifting for wineries, for current outbound phone sales employees or any winery personnel.