Demystifying Finance & Accounting #203


Course Overview

Part of the WISE Leadership Series, this full-day-equivalent crash course demystifies finance and accounting for non-accountants. The financial fluency taught in this course is foundational to all WISE Level II coursework. This course is designed to take the mystery out of winery accounting and make sense of the three main financial statements. Attendees will work with a sample company as they learn to become comfortable with the language of business. In addition to understanding the three bottom lines, attendees will also learn how to evaluate options, work with key ratios, and spot red flags in financial statements. Attendees will leave this class with a new appreciation for the financial challenges of owning a winery, their role in supporting overall financial results, and the importance of asking questions.

Topics covered include:

  • Accrual versus cash
  • The matching principle and how it impacts the bottom line
  • The three bottom lines
  • Costing methods
  • Book versus tax accounting
  • Key metrics and measures
  • How to find out where the money went in your winery
  • Ratios

Coaches: Geni Whitehouse, Lesley Berglund, or WISE Coaching Team Member
Hours: 9
Cost: $600 $400
Course Requirements: Successful completion of this course includes a passing grade of 75% or higher on the course test.

Course Content

Time: 9 hours

Curriculum is empty

Upcoming Schedule



Our courses are led by highly qualified coaches; each is an expert in his or her own subject matter.


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$600.00 $400.00
Who Should Take This Course?

This course is designed for non-financial people who want to understand business financial reports or budgets.  It is ideal for anyone who is managing or controlling costs or who is accountable for financial or team results.