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This one-day-equivalent (presentations vary, check schedule) overview is designed to help executives better understand the metrics required to manage the various DTC channels (tasting room, wine club, online, phone sales, direct sales, events, etc.). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC professionals will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action.
DTC professionals will learn about:
- Customer and relationship management
- Data insights
- Dashboards and reporting
- Tasting room, wine club and online metrics
- Understanding the big picture
Instructors: Kathie Barclay, Liz Mercer, WISE Coaching Team Member
Curriculum is empty
Who Should Take This Course?
This course is for managers who need to understand the metrics behind a successful DTC program, from winery owners and general managers to DTC managers.