DTC Metrics Intensive #205 - Wine Industry Sales Education
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DTC Metrics Intensive #205


Course Overview

This one-day overview is designed to help executives better understand the metrics required to manage the various DTC channels (tasting room, wine club, online, phone sales, direct sales, events, etc.). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC professionals will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action.

DTC professionals will learn about:

  • Customer and relationship management
  • Data insights
  • Dashboards and reporting
  • Tasting room, wine club and online metrics
  • Understanding the big picture

Instructors: Kathie Barclay, Liz Mercer
Hours: 8
Cost: $850
Prerequisite: None

Course Content

Time: 8 hours

Curriculum is empty


Tasting Room & Wine Club Sample Dashboard - 180521 | Download

Upcoming Schedule


Kathie loves a good challenge and a tough puzzle. Nothing gives her greater satisfaction than uncovering hidden opportunities, creating strategies to increase sales, and solving problems. Give Kathie a DTC puzzle requiring analytics, strategy, planning, and execution and she will give you a dashboard and actionable solutions that will revolutionize your business.


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Who Should Take This Course?

This course is for managers who need to understand the metrics behind a successful DTC program, from winery owners and general managers to DTC managers.