Event Management Certification #212 - Wine Industry Sales Education
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Event Management Certification #212


Course Overview

This 2-day course focuses on core responsibilities of successful event managers. Topics cover best practices in event planning from staff management to food service standards to planning and budgeting. At the completion of this course, event professionals will have a roadmap for producing memorable and profitable events.

Event management professionals will learn tools and techniques in the following areas:

  • Leadership success
  • Staying true to your brand with events
  • Pricing and planning
  • Vendor management
  • Staff training and supervision
  • Operations, sales and financial results

Instructor: David Johnson, Kathie Barclay, Liz Mercer
Total Hours: 16
Cost: $850
Prerequisite: Wine Management #201 and Responsible Hospitality or Beverage Service Certification

Course Content

Time: 16 hours

Curriculum is empty


Upcoming Schedule


David has a successful career working in the wine industry for over 20 years. He is currently the Hospitality Director at Quixote Winery with general management responsibilities for overseeing overall winery operations. He worked as the Hospitality Director at Larson Family Winery and with his success creation of marketing strategies, cost controls, and organizational development the winery experienced an immediate increase in its profits. As the Consumer Direct Manager he breathed new life into the consumer direct functions at The Hess Collection Winery, and before that he was the Visitor Center Manager at Domaine Carneros Winery for a number of years.


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Who Should Take This Course?

This certification class is designed for current winery Event Managers (or others who works closely with events) who want to sharpen their existing skills. It will also benefit winery managers seeking a better understand of event best practices and those who need multiple Level II WISE Certificates to begin their Level III WISE DTC Leadership coursework.  It will also benefit caterers focused on wine country events.