Management Jumpstart #200 - Wine Industry Sales Education
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Management Jumpstart #200


Course Overview

From staff superstar to manager, now what? This four-hour course is designed for those superstar staff members who have been promoted to manager. Attendees will learn how to shift from being a ‘doer’ to managing the ‘doers,’ how to adjust and thrive as a new manager or supervisor of the team from which they were just promoted, understand hourly versus salary expectations from a management perspective, and working with and being respected by your peers and friends.

New manager training includes exercises, discussion, and role plays on the follow topics:

  • Adjusting from hourly to salary and how management expectations differ
  • Professionally supervising your ‘friends’
  • Just because your job title got bigger, it doesn’t mean your head should too

Instructors: Liz Mercer
Cost: $600
Prerequisite: None

Can be combined with WISE #201 or WISE #202 for full a management training overview.

Course Content

Time: 4 hours

Curriculum is empty

Upcoming Schedule


Having grown up in the Napa Valley, Liz always knew it would be her forever home. She spent eight years in the mid west (Detroit), before coming home to roost. With a unique background having a degree in Finance & Business Management, and 18 years’ experience in Direct to Consumer Experience marketing, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard, followed by nearly six years with Gallo, and to a small family owned luxury brand. Liz is now the General Manager of Bluxome Street Winery, an urban winery located in the SOMA neighborhood of San Francisco. Liz can relate to the challenges faced by large, publicly traded wineries, corporate family owned wineries, and to smaller family owned brands. That breadth of experience has allowed Liz to see how different strategies work for different brands and implement the right solution. She is also an active contributor and instructor for the WISE Academy, which seeks to grow the skills of DTC professionals and managers at all levels across the country.


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Who should take this course?

This course is designed for brand new managers to better understand their new responsibilities, professional expectations, and how to apply best practices.  Attendees leave this course with a better understanding of the skills required to manage the people that drive a successful winery.