Digital Wine Management Certification #214

Course Overview

This course focuses on the skills needed to strategically manage on online presence in multiple digital mediums. Topics include best practices for online sales and keys to creating a comprehensive digital strategy that leverages available technology.

Online management professionals will gain expertise in the following areas:

• Digital planning as it relates to brand
• Web administration and management
• Customer Relationship Management(CRM) essentials
• E-mail marketing and planning
• Driving traffic – both web and mobile
• Goal-setting, budgeting, and planning

Coaches: TBD
Hours: 18
Cost: $990 $650
Certification Requirements: Management Core #201, WISE #114 Digital Wine Professional (or test out)

Successful completion of this course enables the participant eligible towards #300 level courses. A passing grade of 75% or higher on the course test is required to complete the course and earn certification.