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This comprehensive class will review basic internet fundamentals, list development skills and will review critical needs in the areas of e-commerce management systems, website and CRM/database administration, and associated analytics. In addition, students will learn how to effectively coordinate with 3rd party and outsourced partners. The latest in online wine communications (blogs, podcasts, etc.) will also be introduced. Successful completion of this course will result in earning a WISE Online Wine Professional Certificate, Level I.
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Who should take this course?
This course is best suited for; those who seek fundamental knowledge of online wine marketing and e-commerce sales as it applies to the wine industry, current online wine administrators who want to improve their effectiveness, Current online wine administrators who want to add more value to the integrated winery consumer direct programs, and new online wine managers who need a foundation in online fundamentals. It's also for other winery employees who would benefit by a better understanding of online wine marketing and e-commerce best practices,those with no industry experience who want to work in online wine marketing and e-commerce administration, and wine retailer professionals.