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Today’s DTC professionals are not content to sit by the phone and wait for it to ring. They are proactively reaching out to customers of all kinds in outbound phone campaigns. But how successful are they in converting those calls into cash? How is it measured? In this course, our instructors will help increase your odds of success by teaching your team the psychology of sales, how to craft re-usable scripts, and how to overcome the obstacles to closing sales. They will also share measurement best practices so you can monitor results and take corrective action as needed to achieve your revenue goals. Successful completion of this course will result in earning a WISE professional Certificate as a Outbound Phone Sales Professional.
In this advanced course, sales professionals will become master revenue generators by deepening their knowledge in the following areas:
- Understanding how an outbound phone call works – a ‘roadmap’ for successful calling
- Building relationships that start with rapport and lead to closed sales
- Listening and questioning skills
- Up-selling and cross-selling techniques
- Tracking and measuring results
- Overcoming objections
- Successful voicemail
Instructors: Susan Cole, WISE Coaching Team Member
Hours: 16 (in person, 12 hours remote)
Certification Requisite: Inside Sales Professional Certification #112 (needed for certification but can be taken before or after)
Curriculum is empty
Who Should Take This Course?
This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.