Outbound Phone Sales Professional Certification #116 - Wine Industry Sales Education
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Outbound Phone Sales Professional Certification #116


Course Overview

Today’s DTC professionals are not content to sit by the phone and wait for it to ring. They are proactively reaching out to customers of all kinds in outbound phone campaigns. But how successful are they in converting those calls into cash? How is it measured? In this 2-day course, our instructors will help increase your odds of success by teaching your team the psychology of sales, how to craft re-usable scripts, and how to overcome the obstacles to closing sales. They will also share measurement best practices so you can monitor results and take corrective action as needed to achieve your revenue goals. Successful completion of this course will result in earning a WISE professional Certificate as a Outbound Phone Sales Professional.

In this advanced course, sales professionals will become master revenue generators by deepening their knowledge in the following areas:

  • Building relationships that start with rapport and lead to closed sales
  • Listening and questioning skills
  • Up-selling and cross-selling techniques
  • Tracking and measuring results

Instructors: Susan Cole
Cost: $700
Prerequisite: Inside Sales Professional Certification #112

Course Content

Time: 16 hours

Curriculum is empty


  • Outbound Phone Sales Worksheet | Download
  • Outbound Sales Daily Analysis | Download

Upcoming Schedule


Susan has more than 18 years of wine marketing experience, all in the direct-to-consumer arena. Her industry knowledge, sales expertise, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards, Treasury Wine Estates, and Pezzi King Vineyards she has managed inbound and outbound call centers, wine clubs, and customer service organizations, resulting in revenue growth, club membership, and sales that consistently exceeded projections.


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Who Should Take This Course?

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.