Tasting Room Management Certification #211

Course Overview

This 18-hour course (presentations vary, check schedule) focuses on the strategic needs of tasting room managers. Updated topics include team management, building organizational resiliency, sales best practices and performance measurement techniques. At the completion of this course, tasting room leaders will have tools for managing up, down, and in the mirror. They will be well-versed in all aspects of leading a team to business success.

Tasting room leaders will enhance their confidence in the following areas:

• Hiring, training, managing and firing staff
• Motivating, measuring, and rewarding behaviors
• Progressive leadership and communication skills
• Developing a sales culture while delivering exceptional hospitality
• Brand aligned merchandising and silent selling
• Strategic planning, budgeting, and goal setting
• Driving to success while overcoming obstacles (i.e., COVID 19, economic recession, natural disaster, change management, etc.)

Instructors: Rob Lorenz, David Johnson, Kathie Barclay, Liz Mercer or WISE Coaching Team Member
Hours: 24
Cost: $990 $650
Prerequisites: Tasting Room Professional Certification #111, Wine Management #201, Demystifying Finance & Accounting #203 or WISE #203 and Responsible Hospitality Certification