Tasting Room Professional Certification #111 - Wine Industry Sales Education
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Tasting Room Professional Certification #111

wise-course-5
25
Mar

Course Overview

This 3-day class is designed to raise the level of sales and customer service skills for tasting room staff. This course explores the specific knowledge and skill sets required of a successful winery tasting room professional. WISE Tasting Room Professionals develop confidence in their wine knowledge and tasting ability while also building strong skills in sales and customer service. Beyond their clear command of the best in tasting room practices, these WISE Professionals also discover how to help the tasting room become a fully integrated part of the winery’s overall consumer direct program, with well integrated DTC channels. Students leave this course armed with the tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales.

In this course, students will learn to:

  • Cultivate loyal fans
  • Deliver optimal service
  • Understand and recognize buying cues and behaviors
  • Set the stage for successful selling
  • Build rapport and tell stories
  • View sales in a positive light
  • Handle visitors responsibly
  • Compare and evaluate different experiences
  • Keep score of their DTC metrics

Instructor(s): David Johnson, Kathie Barclay, Rob Lorenz
Hours:
 24
Cost: $700
Prerequisite: Wine Fluency #101 and Responsible Hospitality Certification

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Course Content

Time: 24 hours

Curriculum is empty

Resources

  • Tasting Room Mystery Shopping Report - 180314 | Download

Upcoming Schedule

Instructor

David has a successful career working in the wine industry for over 20 years. He is currently the Hospitality Director at Quixote Winery with general management responsibilities for overseeing overall winery operations. He worked as the Hospitality Director at Larson Family Winery and with his success creation of marketing strategies, cost controls, and organizational development the winery experienced an immediate increase in its profits. As the Consumer Direct Manager he breathed new life into the consumer direct functions at The Hess Collection Winery, and before that he was the Visitor Center Manager at Domaine Carneros Winery for a number of years.

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$700.00
Who Should Take This Course?

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.