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Learn what easily translates from the tasting room and other best practices for a virtual environment and what’s different/nuanced. Build your confidence to sell wine and effectively present wine clubs in a brand-appropriate way. Find out how in this 6-hour course (presented in two, 3-hour sessions).
Attendees of this course will compare & contrast Virtual Experiences (VX) & Tasting Room to understand nuances of:
- What is Similar to the Tasting Room with Hosting & Sales?
- What is Different from the Tasting Room with Hosting & Sales?
- Leveraging Powerful Language
- Reviewing WISE Standards and how/where they show up in Virtual Experiences (VX) & Tasting Rooms
Coach(es): Chris Puppione, WISE Coaching Team Member
Certification Requirements: WISE #119 Virtual DTC Experiences Fundamentals
Successful completion of this course includes a passing grade of 75% or higher on the course test.
Curriculum is empty
Who Should Take This Course?
This course is designed for tasting room, wine club, and marketing team members involved in hosting, building, or selling virtual experiences. Whether new to selling wine or a tasting room veteran, this course will help attendees develop wine sales skills while adjusting to – and embracing the benefits of – a virtual environment.