Wine Club Management Certification #213 - Wine Industry Sales Education
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Wine Club Management Certification #213

wise-course-18
09
Mar

Course Overview

This 3-day course focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.

Wine Club Managers will gain skills in the following areas:

  • Leading and managing teams
  • Goal setting, measurements and accountability
  • Managing internal and external relationships
  • Operations and crisis management
  • Driving change and generating revenue
  • Communication and events

Instructor(s): David Johnson, Kathie Barclay, Liz Mercer
Total Hours: 24
Cost: $990
Prerequisite: Wine Club Professional Certification #113, Wine Management #201 and Responsible Hospitality Certification

Course Content

Time: 24 hours

Curriculum is empty

Resources

Upcoming Schedule

  • March 11, 13, & 15
  • June 13, 20 & 27
  • August 13, 20 & 27
View Full Schedule

Instructor

David has a successful career working in the wine industry for over 20 years. He is currently the Hospitality Director at Quixote Winery with general management responsibilities for overseeing overall winery operations. He worked as the Hospitality Director at Larson Family Winery and with his success creation of marketing strategies, cost controls, and organizational development the winery experienced an immediate increase in its profits. As the Consumer Direct Manager he breathed new life into the consumer direct functions at The Hess Collection Winery, and before that he was the Visitor Center Manager at Domaine Carneros Winery for a number of years.

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$990.00
Who Should Take This Course?

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.