Wine Club Management Certification #213

Course Overview

This 3-day-equivalent (presentations vary, check schedule) course focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.

Wine Club Managers will gain skills in the following areas:

• Leading and managing teams
• Goal setting, measurements and accountability
• Managing internal and external relationships
• Operations and crisis management
• Driving change and generating revenue
• Communication and events

Instructor(s): David Johnson, Kathie Barclay, Liz Mercer or WISE Coaching Team Member
Total Hours: 24
Cost: $990 $650
Prerequisite: Wine Club Professional Certification #113, Wine Management #201 and Responsible Hospitality Certification