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This 3-day course focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.
Wine Club Managers will gain skills in the following areas:
- Leading and managing teams
- Goal setting, measurements and accountability
- Managing internal and external relationships
- Operations and crisis management
- Driving change and generating revenue
- Communication and events
Instructor(s): David Johnson, Kathie Barclay, Liz Mercer
Total Hours: 24
Prerequisite: Wine Club Professional Certification #113, Wine Management #201 and Responsible Hospitality Certification
Curriculum is empty
Who Should Take This Course?
This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.