Wine Hospitality #102

Course Overview

This eight-hour class is (split over two half days) where attendees new to the wine industry (but perhaps not new to hospitality and customer service) will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs, as well as learning how to translate superb customer service into natural, effective sales.

The training includes:

• Wine Industry Concepts and Terminology – learning about wine vocabulary and how wine is made
• Direct-to-Consumer Sales Standards – selling wine and wine club memberships, and capturing contact data
• Wine Tastings and Service Standards – how to present, pour, and describe wine

Instructor(s): Liz Mercer, WISE Coaching Team Member
Hours: 8
Cost: $400
Prerequisite: None