Wine Hospitality #102


Course Overview

This course is for attendees new to the wine industry (but perhaps not new to hospitality and customer service) will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs, as well as learning how to translate superb customer service into natural, effective sales.

The training includes:

  • Wine Industry Concepts and Terminology – learning about wine vocabulary and how wine is made
  • Direct-to-Consumer Sales Standards – selling wine and wine club memberships, and capturing contact data
  • Wine Tastings and Service Standards – how to present, pour, and describe wine

Coach: Liz Mercer, WISE Coaching Team Member
Cost: $400
Certification Requirements: None

Successful completion of this course includes a passing grade of 75% or higher on the course test.

Course Content

Time: 6 hours

Curriculum is empty

Upcoming Schedule



Our courses are led by highly qualified coaches; each is an expert in his or her own subject matter.


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Who should take this course?

This course is designed for new hires from the retail, restaurant and  hotel industries, bringing them up to speed on  the differences in wine hospitality,  to help them bridge the gap. It is ideal  for those seeking a broader wine business perspective, increased wine tasting confidence, and consumer sales effectiveness. It is appropriate for those with limited wine product knowledge or wine industry experience who are seeking a position in the wine industry.