Wine Hospitality Fluency #103


Course Overview

WISE #103 is a cost-effective way to take both WISE #101 Wine Fluency and  WISE #102 Wine Hospitality . This course is designed to bring hospitality professionals into the wine industry in a holistic way.  Attendees will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs as well as learning how to translate superb customer service into natural, effective sales.

The concepts learned in WISE #103 include training in:

  • Wine Industry Concepts and Terminology -– learning about wine vocabulary and how wine is made
  • Wine Country Terroir (Napa Valley, Sonoma Valley, etc.)
  • Direct-to-Consumer Standards – selling wine and wine club memberships, and capturing contact data
  • Wine Tastings and Service Standards – how to present, pour, and describe wine

Coach: Liz Mercer, WISE Coaching Team Member
Cost: $600
Certification Requirements: None

Successful completion of this course includes a passing grade of 75% or higher on the course test.

Course Content

Time: 15 hours

Curriculum is empty

Upcoming Schedule



Our courses are led by highly qualified coaches; each is an expert in his or her own subject matter.


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Who should take this course?

This course is designed for new hires from the retail, restaurant, and hotel industries, bringing them up to speed in wine hospitality to help bridge the gap. It is suited for those seeking a broader wine business perspective, increased wine tasting confidence and consumer sales effectiveness. It is appropriate for those with limited wine product knowledge or industry experience who are seeking a position in the wine industry.