Wine Tasting Professional #120 - Wine Industry Sales Education
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Wine Tasting Professional #120


Course Overview

This class is two sessions, 4 hours each, and will help build confidence in how to professionally taste, talk and sell wine. Attendees of this class will walk away with more confidence and understanding of the wines most commonly sold in North America.

In this course, sales professionals will become savvy wine professionals by deepening their knowledge in the following areas:

  • Wine Tasting of 14 Core Varietals
  • Learn how to identify faults
  • Understand difference in Old World and New World wine styles
  • Review professional wine service standards
  • Understand Sparkling Wine Production
  • Wine and Food Pairing

Instructor: Liz Mercer
Total Hours: 8
Cost: $400
Prerequisite: Must be aged 21 or older


Course Content

Time: 8 hours

Curriculum is empty

Upcoming Schedule


Having grown up in the Napa Valley, Liz always knew it would be her forever home. She spent eight years in the mid west (Detroit), before coming home to roost. With a unique background having a degree in Finance & Business Management, and 18 years’ experience in Direct to Consumer Experience marketing, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard, followed by nearly six years with Gallo, and to a small family owned luxury brand. Liz is now the General Manager of Bluxome Street Winery, an urban winery located in the SOMA neighborhood of San Francisco. Liz can relate to the challenges faced by large, publicly traded wineries, corporate family owned wineries, and to smaller family owned brands. That breadth of experience has allowed Liz to see how different strategies work for different brands and implement the right solution. She is also an active contributor and instructor for the WISE Academy, which seeks to grow the skills of DTC professionals and managers at all levels across the country.


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Who Should Take This Course?

This course is designed for anyone seeking to better understand wine for the purpose of selling wine – tasting room employees, wine retailers, new to the industry, and veterans who want to brush up.