WISE Community Forum – Tasting Room C19 Challenges

caucasian businesswoman with medical mask for coronavirus covid-

WHAT: Join us for special Winery Community Forum Series, focused on Tasting Room COVID-19 challenges and opportunities just for your region. In this series, WISE is offering three, FREE, 90-minute conversations in a problem-solving forum to help optimize the guest experience as wineries pivot with the different, ever-changing COVID-challenges. Each series is a region-specific forum and only open to those within that region.

WHY: Things are constantly changing and we need to quickly share what we are learning and identify best practices – which promises to be a fluid, ever-changing process. While many associations are hosting Town Halls focusing on compliance, WISE will complement their efforts by helping wineries problem solve hospitality implementation issues and opportunities presented in our “new normal” world.

HOW: The content for this moderated series is crowd directed, and WISE facilitated.  Participants will submit key challenges each session (and these will evolve over the month) and WISE will facilitate discussions utilizing a proven discussion format. This promises to be a solution-focused workshop based on your DTC community’s immediate needs. Each session will be an evolved conversation on the reopening of wineries discussing fears, challenges and opportunities with WISE facilitating the conversation. Prior to each session, wineries will be able to contribute questions or concerns they have and would like to discuss in their forum meetings. Space is limited for this very interactive forum, with problem solving resulting in checklists, brainstorming solutions and road maps at the end of each session.

WHO: Winery owners, DTC leaders and tasting room managers. Facilitated by WISE Moderators.

WHEN: See registration for your region and specific dates/times. Note: Registration includes all 3 dates. If you can not make all three, you will still have access to the resources compiled from each meeting.

Course Content

Time: 4 weeks

Curriculum is empty



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Who Should Take This Series?

Winery owners, DTC leaders and tasting room managers who are preparing or in the midst of reopening their tasting room post-COVID closures.