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  • $700.00

    This comprehensive class will review basic internet fundamentals, list development skills and will review critical needs in the areas of e-commerce management systems, website and CRM/database administration, and associated analytics. In addition, students will learn how to effectively coordinate with 3rd party and outsourced partners. The latest in online wine communications (blogs, podcasts, etc.) will also be introduced. Successful completion of this course will result in earning a WISE Online Wine Professional Certificate, Level I.

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  • $700.00

    Develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses. The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.

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    $600.00

    From staff superstar to manager, now what? This four-hour course is designed for those superstar staff members who have been promoted to manager. Attendees will learn how to shift from being a ‘doer’ to managing the ‘doers,’ how to adjust and thrive as a new manager or supervisor of the team from which they were just promoted, understand hourly versus salary expectations from a management perspective, and working with and being respected by your peers and friends.

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  • $990.00

    This three-day comprehensive course is designed to raise the bar for wine industry leaders by sharpening communication and people management skills while building financial acumen. WISE #201 is a cost-effective way to take both WISE #202 and #203. The first two days (#202) focuses on people management, while the third day (#203) covers the basics of winery finance and accounting for non-accountants. Students leave this course with the skills required to manage the people and the numbers that drive a successful winery

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  • $850.00

    Designed for wine industry leaders, this two-day workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.

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  • $600.00

    Part of the WISE Leadership Series, this is a one day crash course that demystifies finance and accounting for non-accountants. The financial fluency taught in this course is foundational to all WISE Level II coursework. This course is designed to take the mystery out of winery accounting and make sense of the three main financial statements. Attendees will work with a sample company as they learn to become comfortable with the language of business. In addition to understanding the three bottom lines, attendees will also learn how to evaluate options, work with key ratios, and spot red flags in financial statements. Attendees will leave this class with a new appreciation for the financial challenges of owning a winery, their role in supporting overall financial results, and the importance of asking questions.

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  • $990.00

    Part of the WISE Leadership Series, this is a one day crash course that focuses on the process of effective budgeting for all DTC channels (Tasting Room, Wine Club, Online, Events, etc.) focusing on metrics, understanding DTC financial statements, bottom-up assumptions and gaining team buy-in. After the one day course, a follow up two hour session is included to address the individual’s specific budget in a private, confidential setting. This course is foundational to all WISE Level III DTC Leadership coursework.

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  • $990.00

    This 3-day course focuses on the strategic needs of tasting room managers. Topics include team management, retail and merchandising fundamentals, and sales best practices and measurement techniques. At the completion of this course, tasting room professionals will have tools for managing up, down, and in the mirror. They will be well-versed in all aspects of leading a team to business success.

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  • $850.00

    This 2-day course focuses on core responsibilities of successful event managers. Topics cover best practices in event planning from staff management to food service standards to planning and budgeting. At the completion of this course, event professionals will have a roadmap for producing memorable and profitable events.

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  • $990.00

    This 3-day course focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.

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  • $990.00

    This 3-day course focuses on the skills needed to strategically manage on online presence in multiple digital mediums. Topics include best practices for online sales and keys to creating a comprehensive digital strategy that leverages available technology.

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  • $4,000.00

    What does it take to lead a fully integrated winery consumer direct program organization? This is the ultimate certificate in DTC leadership for the manager specializing in, or wanting in-depth knowledge of DTC sales. Not only will you learn how to best manage the various “silos” of consumer direct channels, but more importantly you will also learn how to close the white space in between into one fully integrated consumer direct program.

    This course provides a detailed understanding of what it takes to build a great DTC organization. Advanced CRM and best practices by channel (tasting room, club, events, online) are covered along with strategies for integrating systems and making the right resource allocation decisions. Emphasis on the leadership tools required to champion DTC within the organization (e.g. strategic planning, change management) are central to this course. Successful completion will result in earning a WISE Online Wine Management Certificate, Level III.

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