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  • $55.00

    Seasoned wine industry professionals may test out of Wine Fluency #101. By purchasing and passing this test out  with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.

    Learn More About This Course or Purchase Full Course

    Purchase and submission of this test does not guarantee advanced placement in any course.

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  • $55.00

    Seasoned wine industry professionals may test out of Tasting Room Professional Certification #111. By purchasing and passing this test out  with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.

    Learn More About This Course or Purchase Full Course

    Purchase and submission of this test does not guarantee advanced placement in any course.

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  • $55.00

    Seasoned wine industry professionals may test out of Inside Sales Professional Certification #112. By purchasing and passing this test out with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.

    Learn More About This Course  or Purchase Full Course

    Purchase and submission of this test does not guarantee advanced placement in any course.

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  • $55.00

    Seasoned wine industry professionals may test out of Wine Club Professional Certification #113 By purchasing and passing this test out  with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.

    Learn More About This Course or Purchase Full Course

    Purchase and submission of this test does not guarantee advanced placement in any course.

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  • $55.00

    Seasoned wine industry professionals may test out of Online Wine Professional Certification #114. By purchasing and passing this test out  with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.

    Learn More About This Course or Purchase Full Course

    Purchase and submission of this test does not guarantee advanced placement in any course.

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  • $4,000.00

    What does it take to lead a fully integrated winery consumer direct program organization? This is the ultimate certificate in DTC leadership for the manager specializing in, or wanting in-depth knowledge of DTC sales. Not only will you learn how to best manage the various “silos” of consumer direct channels, but more importantly you will also learn how to close the white space in between into one fully integrated consumer direct program.

    This course provides a detailed understanding of what it takes to build a great DTC organization. Advanced CRM and best practices by channel (tasting room, club, events, online) are covered along with strategies for integrating systems and making the right resource allocation decisions. Emphasis on the leadership tools required to champion DTC within the organization (e.g. strategic planning, change management) are central to this course. Successful completion will result in earning a WISE Online Wine Management Certificate, Level III.

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