Date: February 15 (2 hours)
As a kick-off for the Oregon Wine Symposium week… Join us for a WISE strategy workshop which explores what separated winery winners from those who really struggled in 2020. Together we will use these insights to map out our priorities for 2021.
By reviewing wine industry DTC benchmarks (provided by Community Benchmark) from more than 200 wineries, discover exactly how successful wineries are finding ways to succeed despite recent, unprecedented challenges (COVID, fires, etc.)
This workshop will explore how to maximize club trends – as well as new channels like virtual experiences – all to help you prioritize how we can make our DTC program more resilient in 2021.
Pricing: $25 per person (An Oregon Exclusive Offering sponsored by the Oregon Wine Board)