Take all three sessions, or just focus on the metrics you need to better understand.
WISE #205C Focus: Phone & Virtual metrics
This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. This specific 3-hour session (205C) focuses on Virtual Tastings, Events and Phone Sales metrics (website, e-mail campaigns & social media) and their interdependence on the three other channels of DTC (Tasting Room, Wine Club and Digital).