$350.00
This Level I Certification Course focuses on the fundamental metrics required to run a successful, multi-channel DTC wine organization, including the basics of customer relationship management (CRM). Attendees will learn how to create dashboards for DTC channels and how to identify the opportunities and challenges they uncover.
This Level I Certification Course focuses on better understanding of the metrics of a multi-channel DTC wine organization to better educate and motivate front-line staff. Attendees will come to better understand the basics of customer relationship management (CRM) and why collecting clean data is so important. Successful completion of this course will result in earning a WISE Level I Professional Certificate as a DTC Metrics Professional.
WISE #103 is a cost-effective way to take both WISE #101 Wine Fluency and WISE #102 Wine Hospitality. This On-Demand course is designed to bring hospitality professionals into the wine industry in a holistic way. Attendees will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs as well as learning how to translate superb customer service into natural, effective sales.
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Today’s DTC professionals are not content to sit by the phone and wait for it to ring. They are proactively reaching out to customers of all kinds in outbound phone campaigns. But how successful are they in converting those calls into cash? How is it measured? In this course, our coach will help increase your odds of success by teaching your team the psychology of sales, how to craft reusable scripts, and how to overcome the obstacles to closing sales. They will also share measurement best practices so you can monitor results and take corrective action as needed to achieve your revenue goals. Successful completion of this course will result in earning a WISE professional Certificate as a Outbound Phone Sales Professional.
Designed for wine industry leaders, this two-day-equivalent workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.
This class is designed to raise the level of sales and customer service skills for tasting room staff. This course explores the specific knowledge and skill sets required of a successful winery tasting room professional. WISE Tasting Room Professionals develop confidence in their wine knowledge and tasting ability while also building strong skills in sales and customer service. Beyond their clear command of the best in tasting room practices, these WISE Professionals also discover how to help the tasting room become a fully integrated part of the winery’s overall consumer direct program, with well integrated DTC channels. Attendees leave this course armed with the tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales.
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