$330.00
This Level I Certification Course focuses on the fundamental metrics required to run a successful, multi-channel DTC wine organization, including the basics of customer relationship management (CRM). Students will learn how to create dashboards for DTC channels and how to identify the opportunities and challenges they uncover.
This Level I Certification Course focuses on better understanding of the metrics of a multi-channel DTC wine organization to better educate and motivate front-line staff. Attendees will come to better understand the basics of customer relationship management (CRM) and why collecting clean data is so important. Successful completion of this course will result in earning a WISE Level I Professional Certificate as a DTC Metrics Professional.
Develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses. The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.
This 3-day-equivalent course focuses on the potentially lucrative DTC phone sales channel. Attendees will build confidence in handling inbound and outbound sales calls, explore needs and behaviors of the phone customer, and develop a foundation to drive helpful sales. At the completion of this course, students will have the tools they need to build a repeatable process that increases their confidence and improves their telephone sales success.
Part of the WISE Digital Series, this workshop presented with WineGlass Marketing is on Email Marketing.
New to many wineries, from virtual tastings to virtual wine club member engagement to virtual corporate programming, the Virtual DTC Experience channel is here to stay. This 9-hour course (presented in three 3-hour sessions) focuses on the planning, messaging, tailored sales techniques and best practices in tactical delivery to various types of virtual tastings:
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