$350.00
This Level I Certification Course focuses on the fundamental metrics required to run a successful, multi-channel DTC wine organization, including the basics of customer relationship management (CRM). Attendees will learn how to create dashboards for DTC channels and how to identify the opportunities and challenges they uncover.
This Level I Certification Course focuses on better understanding of the metrics of a multi-channel DTC wine organization to better educate and motivate front-line staff. Attendees will come to better understand the basics of customer relationship management (CRM) and why collecting clean data is so important. Successful completion of this course will result in earning a WISE Level I Professional Certificate as a DTC Metrics Professional.
This comprehensive course is designed to raise the bar for wine industry leaders by sharpening communication and people management skills while building financial acumen. Attendees leave this course with the skills required to manage the people and the numbers that drive a successful winery.
WISE #201 is a cost-effective way to take both WISE #202 and #203. The first four sessions (#202) focus on people management, while the last three sessions (#203) cover the basics of winery finance and accounting for non-accountants.
This course will provide you with the tools needed to run a successful outbound phone marketing program. Understand the best practices in staff management, messaging and frequency, CRM list segmentation and offer generation, staff compensation and issue resolution, and how to measure financial success through metrics and customer loyalty data. Understand how to manage an outbound phone team and watch your customer data expand and profits increase through the application of CRM best practices for this channel.
Part of the WISE Digital Series, this workshop presented with WineGlass Marketing can be taken all together (for one cost-effective price), or individually. This workshop will be broken down into three segments – Email Marketing, Social Media, and Websites all presented by Susan DeMatei of WGM.
In this two-day interactive workshop, the focus is on public speaking AND leadership communication skills using a variety of formats. How you communicate is how others evaluate you – be proactive with this and learn how you can plan how others perceive you. Give yourself the opportunity to learn ‘the art’ of communication. Attending this workshop will help you achieve a higher level of communication skill. This is a workshop that focuses on general communication skills as well as public speaking skills using a variety of formats to enhance skills, practice them and maximize interaction between participants and faculty. Attendees will be able to enhance and practice skills with maximum interaction between participants and instructor.
Reviews
There are no reviews yet.