$600.00
This Level I Certification Course focuses on the fundamental metrics required to run a successful, multi-channel DTC wine organization, including the basics of customer relationship management (CRM). Students will learn how to create dashboards for DTC channels and how to identify the opportunities and challenges they uncover.
This Level I Certification Course focuses on the fundamental metrics required to run a successful, multi-channel DTC wine organization, including the basics of customer relationship management (CRM). Students will learn how to create dashboards for DTC channels and how to identify the opportunities and challenges they uncover. Successful completion of this course will result in earning a WISE Level I Professional Certificate as a DTC Metrics Professional.
WISE #103 is a cost-effective way to take both WISE #101 Wine Fluency and WISE #102 Wine Hospitality. This 2½ day course is designed to bring hospitality professionals into the wine industry in a holistic way. Attendees will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs as well as learning how to translate superb customer service into natural, effective sales.
This two, 4-hour-sessions class will help build confidence in how to professionally taste, talk and sell, wine. Attendees of this class will walk away with more confidence and understanding of the wines most commonly sold in North America.
Seasoned wine industry professionals may test out of Wine Club Professional Certification #113 By purchasing and passing this test out with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.
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Purchase and submission of this test does not guarantee advanced placement in any course.
This course utilizes the principles taught in WISE #111 Tasting Room Professional and takes tasting room employees to the next level of professional sales and superb customer service experiences. Creating the experience and selling it in a natural, service-focused way becomes easier with advanced professional sales skills taught in this 2-day advanced class. Attendees leave this course armed with the new tools to continue to build on current skills and lead them to build long term relationships and, ultimately, increased sales.
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