Idaho Wine Commission is excited to present a WISE Workshop on Identifying Customer Types and How to Sell to Them – Not Every Customer is Created Equal. When you understand your customer through wine buyer profiles and how your guests relate to your winery, you can identify your customers’ needs and motivations and tailor your presentation accordingly. Figuring out who you are talking with changes how you talk to them. This session is designed to help you understand the power of positive profiling (rather than pre-judging); because positive profiling not only leads to more sales, but also increases customer satisfaction.
Participating IWC Wineries: No charge
When: January 31, 10am – noon, Mountain Time