$850.00 $500.00
Designed for wine industry leaders, this two-day-equivalent workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.
Designed for wine industry leaders, this two-day-equivalent workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.
This comprehensive course is designed to raise the bar for wine industry leaders by sharpening communication and people management skills while building financial acumen. Attendees leave this course with the skills required to manage the people and the numbers that drive a successful winery.
WISE #201 is a cost-effective way to take both WISE #202 and #203. The first four sessions (#202) focus on people management, while the last three sessions (#203) cover the basics of winery finance and accounting for non-accountants.
Take all three sessions, or just focus on the metrics you need to better understand.
WISE #205A Focus: CRM & Tasting Room metrics
This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. This specific 3-hour session (205A) focuses on Customer Relationship Management (CRM) & Tasting Room metrics.
This 3-day-equivalent course (presentations vary, check schedule) focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.
Coming Soon!
With more of our team members now working remotely, it is time to raise our game with virtual meeting mastery and managing WFH (work-from-home) team best practices.
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