$850.00 $500.00
Designed for wine industry leaders, this two-day-equivalent workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.
Designed for wine industry leaders, this two-day-equivalent workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.
Develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses. The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.
As part of our leadership series, WISE is now offering bite-sized sessions to tune up your management skills. Take all 5 sessions to complete the WISE #201 Management Core Course, the first 4-sessions for WISE #202 People Management Course, or the last session for WISE #203 Demystifying Finance & Accounting. Purchase as a package for more cost-effective savings.
1. Leadership & Communications – WISE #202A
2. Hiring & Motivating – WISE #202B
3. Managing Peak Performance – WISE #202C
4. Building Awesome Teams – WISE #202D
5. Demystifying Finance & Accounting – WISE #203
This Managing Peak Performance workshop is an overview of the tools needed to successfully provide performance feedback, conduct performance evaluations and take corrective action.
Part of the WISE Leadership Series, this is a one day crash course that focuses on the process of effective budgeting for all DTC channels (Tasting Room, Wine Club, Online, Events, etc.) focusing on metrics, understanding DTC financial statements, bottom-up assumptions and gaining team buy-in. After the one day course, a follow up two hour session is included to address the individual’s specific budget in a private, confidential setting. This course is foundational to all WISE Level III DTC Leadership coursework.
Take all three sessions, or just focus on the metrics you need to better understand.
WISE #205A Focus: CRM & Tasting Room metrics
This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. This specific 3-hour session (205A) focuses on Customer Relationship Management (CRM) & Tasting Room metrics.
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