$850.00 $300.00
Designed for wine industry leaders, this two-day-equivalent workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.
Designed for wine industry leaders, this two-day-equivalent workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.
This one-day course is designed to increase your mastery of public speaking. Attendees will prepare and participate in a debate – the ultimate public speaking experience – and add new visualization, impromptu and persuasive methods to their skill sets as communicators. Perfect the techniques that will make you a confident communicator – not only in front of an audience but in the boardroom and meeting room too. This workshop is for advanced public speakers who wish to take their skills to the next level.
Take all three sessions, or just focus on the metrics you need to better understand.
WISE #205B Focus: Wine Club and Online metrics
This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. This specific 3-hour session (205B) focuses on Wine Club and Digital (website, e-mail campaigns & social media) metrics.
From staff superstar to manager, now what? This four-hour course is designed for those superstar staff members who have been promoted to manager. Attendees will learn how to shift from being a ‘doer’ to managing the ‘doers,’ how to adjust and thrive as a new manager or supervisor of the team from which they were just promoted, understand hourly versus salary expectations from a management perspective, and working with and being respected by your peers and friends.
This comprehensive class will review basic internet fundamentals, list development skills and will review critical needs in the areas of e-commerce management systems, website and CRM/database administration, and associated analytics. In addition, students will learn how to effectively coordinate with 3rd party and outsourced partners. The latest in online wine communications (blogs, podcasts, etc.) will also be introduced. Successful completion of this course will result in earning a WISE Online Wine Professional Certificate, Level I.
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