$990.00 $650.00
This 3-day-equivalent course (presentations vary, check schedule) focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.
This course (an equivalent of 3 full days) focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.
Take all three sessions, or just focus on the metrics you need to better understand.
WISE #205B Focus: Wine Club and Online metrics
This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. This specific 3-hour session (205B) focuses on Wine Club and Digital (website, e-mail campaigns & social media) metrics.
This one-day course is designed to increase your mastery of public speaking. Attendees will prepare and participate in a debate – the ultimate public speaking experience – and add new visualization, impromptu and persuasive methods to their skill sets as communicators. Perfect the techniques that will make you a confident communicator – not only in front of an audience but in the boardroom and meeting room too. This workshop is for advanced public speakers who wish to take their skills to the next level.
Part of the WISE Digital Series, this workshop presented with WineGlass Marketing can be taken all together (for one cost-effective price), or individually. This workshop will be broken down into three segments – Email Marketing, Social Media, and Websites all presented by Susan DeMatei of WGM.
As part of our leadership series, WISE is now offering bite-sized sessions to tune up your management skills. Take all 5 sessions to complete the WISE #201 Management Core Course, the first 4-sessions for WISE #202 People Management Course, or the last session for WISE #203 Demystifying Finance & Accounting. Purchase as a package for more cost-effective savings.
1. Leadership & Communications – WISE #202A
2. Hiring & Motivating – WISE #202B
3. Managing Peak Performance – WISE #202C
4. Building Awesome Teams – WISE #202D
5. Demystifying Finance & Accounting – WISE #203
This Managing Peak Performance workshop is an overview of the tools needed to successfully provide performance feedback, conduct performance evaluations and take corrective action.
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