This eight-hour class is (split over two half days) where attendees new to the wine industry (but perhaps not new to hospitality and customer service) will gain a better understanding of the nuances specific to wine hospitality to get them up to speed quickly selling wine and wine clubs, as well as learning how to translate superb customer service into natural, effective sales.
The training focus in WISE #102 includes:
• Wine Industry Concepts and Terminology – learning about wine vocabulary and how wine is made
• Direct-to-Consumer Sales Standards – selling wine and wine club memberships, and capturing contact data
• Wine Tastings and Service Standards – how to present, pour, and describe wine
Who should take this course?
This course is designed for new hires from the retail, restaurant and hotel industries, bringing them up to speed on the differences in wine hospitality, to help them bridge the gap. It is ideal for those seeking a broader wine business perspective, increased wine tasting confidence, and consumer sales effectiveness. It is appropriate for those with limited wine product knowledge or wine industry experience who are seeking a position in the wine industry.
If you are considering taking WISE #101 Wine Fluency and this course, WISE #102 Wine Hospitality Course, consider taking WISE #103 Wine Hospitality Fluency Course as all concepts are covered in this combined course but in a more cost-effective package.