$400.00
This two, 4-hour-sessions class will help build confidence in how to professionally taste, talk and sell, wine. Attendees of this class will walk away with more confidence and understanding of the wines most commonly sold in North America.
This two, 4-hour-sessions class will help build confidence in how to professionally taste, talk and sell, wine. Attendees of this class will walk away with more confidence and understanding of the wines most commonly sold in North America.
Seasoned wine industry professionals may test out of Tasting Room Professional Certification #111. By purchasing and passing this test out with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.
Learn More About This Course or Purchase Full Course
Purchase and submission of this test does not guarantee advanced placement in any course.
This Level I Certification Course focuses on the fundamental metrics required to run a successful, multi-channel DTC wine organization, including the basics of customer relationship management (CRM). Students will learn how to create dashboards for DTC channels and how to identify the opportunities and challenges they uncover.
This 2-day boot camp provides foundational knowledge for anyone working in the wine industry. The course covers wine business basics, sales, marketing and service best practices, uniqueness of viticulture areas, and the principles of professional wine tasting. This course is the foundation of the WISE Level I Certification Programs. It provides you with a broad overview of the wine business and wine tasting basics with special emphasis on the history of wine in America, fundamentals of grape growing and winemaking, basics of consumer direct wine sales and service standards, hands on wine tasting and sensory evaluation. Successful completion of this course provides the knowledge and confidence required to be a WISE Professional and is a prerequisite for all four Level I Certificate courses. At the end of two days, students have the information they need to deliver the kind of exemplary winery experience that visitors to wine country deserve.
Today’s DTC professionals are not content to sit by the phone and wait for it to ring. They are proactively reaching out to customers of all kinds in outbound phone campaigns. But how successful are they in converting those calls into cash? How is it measured? In this 2-day course, our instructors will help increase your odds of success by teaching your team the psychology of sales, how to craft reusable scripts, and how to overcome the obstacles to closing sales. They will also share measurement best practices so you can monitor results and take corrective action as needed to achieve your revenue goals. Successful completion of this course will result in earning a WISE professional Certificate as a Outbound Phone Sales Professional.
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