$400.00
This two, 4-hour-sessions class will help build confidence in how to professionally taste, talk and sell, wine. Attendees of this class will walk away with more confidence and understanding of the wines most commonly sold in North America.
This two, 4-hour-sessions class will help build confidence in how to professionally taste, talk and sell, wine. Attendees of this class will walk away with more confidence and understanding of the wines most commonly sold in North America.
This 2-day boot camp provides foundational knowledge for anyone working in the wine industry. The course covers wine business basics, sales, marketing and service best practices, uniqueness of viticulture areas, and the principles of professional wine tasting. This course is the foundation of the WISE Level I Certification Programs. It provides you with a broad overview of the wine business and wine tasting basics with special emphasis on the history of wine in America, fundamentals of grape growing and winemaking, basics of consumer direct wine sales and service standards, hands on wine tasting and sensory evaluation. Successful completion of this course provides the knowledge and confidence required to be a WISE Professional and is a prerequisite for all four Level I Certificate courses. At the end of two days, students have the information they need to deliver the kind of exemplary winery experience that visitors to wine country deserve.
Seasoned wine industry professionals may test out of Inside Sales Professional Certification #112. By purchasing and passing this test out with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.
Learn More About This Course or Purchase Full Course
Purchase and submission of this test does not guarantee advanced placement in any course.
Seasoned wine industry professionals may test out of Online Wine Professional Certification #114. By purchasing and passing this test out with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.
Learn More About This Course or Purchase Full Course
Purchase and submission of this test does not guarantee advanced placement in any course.
This 3-day class is designed to raise the level of sales and customer service skills for tasting room staff. This course explores the specific knowledge and skill sets required of a successful winery tasting room professional. WISE Tasting Room Professionals develop confidence in their wine knowledge and tasting ability while also building strong skills in sales and customer service. Beyond their clear command of the best in tasting room practices, these WISE Professionals also discover how to help the tasting room become a fully integrated part of the winery’s overall consumer direct program, with well integrated DTC channels. Students leave this course armed with the tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales.
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