DTC Wine Symposium

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DTC Wine Symposium

January 19, 2021 - January 22, 2021

Workshop Sessions provide practical solutions to common challenges and complement thought-provoking keynote addresses from leaders within and outside the wine industry. Here’s a closer look at what we have lined up!

  • “Keeping Club Members for the Long Haul”
    Speakers: Chloe Tyer, Director of Membership, Heitz Cellar; Devin Parr, Founder & Managing Partner, Devin Parr & Assoc. LLC; Ryan McCormick, Director of Sales, Wilson Creek Winery.
  • “Think Beyond the Inbox: Optimize Your Email Marketing to Drive Sales”
    Speakers: Ed Feuchuk, GM and VP Marketing, Tank Garage Winery and Farm Collective; Brooke Herron, Owner, Local Food & Drink Marketing, Digital Marketing and Sales Strategy and Management Consultant.
  • “Faced with Performance Headwinds? Adjust Your Sails!”
    Speakers: Stephanie Wycoff, Regional Estate Director, Crimson Wine Group; Lesley Berglund, Founder, WISE Academy.
  • “Virtual Winery Offerings: Proven Methods and Tools for Long-Term Success”
    Speakers: Sandra Hess, Founder DTC Wine Workshops; Andrea Myers, Director of Hospitality, Round Pond Estate; Chelsea Sprague, DTC Director, Booker Vineyard & Winery; Scott Klann, Winemaker & Owner, Newsome Harlow Winery.
  • “Email Marketing Automation – Set It But Don’t Forget It!?”
    Speaker: Erica Walter, Owner, Erica Walter Writes
  • “Data; Insights; Action – What Do the Numbers Say?”
    Speakers: Danny Brager, Brager Beverage Alcohol Consulting; Mary Jo Dale, Founder & CEO, Customer Vineyard.
  • “Building, Belonging: Diversity & Inclusion in the Workplace”
    Speaker: Tracy Jackson, SPHR, SHRM-SCP, President & CEO HR E-Z, INC.
  • “Staying Legal in a Digital World”
    Speaker: Tracy Genesen, Vice President and General Counsel, Wine Institute.
  • “Hospitality: Add Some Spice to Your Winery’s Secret Sauce!”
    Speakers: Ashli Komaryk, Founder, Komaryk Communications and Beyond the Wine; Bram Bolwijn, Regional Market Developer, Iconic Wines of British Columbia and Head Sommelier, Mission Hill Family Estate Winery; Anahita Pouget, Director of Sales and Marketing, Phantom Creek Estates Winery
  • Bonus Reason: Four Keynote Speaker Sessions!
    Speakers: Linda Larson, Jeremy Benson, Steve Gross, Benny Bennafield, and Brian Baker

More information on topics and speakers will be added to the event website as they are finalized.


January 19, 2021
January 22, 2021
Event Category:




Free the Grapes
View Organizer Website