PRWCA BEST Seminar: Wine Club Best Practices

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PRWCA BEST Seminar: Wine Club Best Practices

August 10 @ 9:00 am - 11:30 am PDT

It’s summer! And as many club managers like to call it: ‘that sweet slice of daylight between spring and fall shipments’. Wine club may have less going on over the summer months, and wineries will be (hopefully) gaining more members, so how can we make the most of this time and prepare for the last half of the year? In this discussion, WISE Academy will review a wellness checklist to help leverage this downtime beyond cleaning up lists, addressing declined cards, and getting outstanding pick-ups out the door. We’ll look at trends and benchmarks for the Paso Robles region versus other regions, what those metrics mean and how we can make the most of our wine club… while we have a few ‘daylight’ hours to consider it. Let’s get our wine clubs in the best possible place before the last quarter of the year with the highest revenue and retention we can. **THIS EVENT IS NOW BEING HELD ON ZOOM**


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August 10
9:00 am - 11:30 am PDT
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