WISE #206 Advanced Segmentation
Unlock the Power of Deeper Data Segmentation in Winery Direct-to-Consumer Strategies!
Unlock the Power of Deeper Data Segmentation in Winery Direct-to-Consumer Strategies!
Join us to delve deep into the art and science of road show events, where you’ll gain invaluable expertise to plan, execute, and measure success.
“Tasting Room Traffic is Down” or “Ecommerce Lowest Since 2019” or “Wine Club Attrition at All Time High” – these are not subject lines we’re unfamiliar with lately. There is a lot of doom and gloom being reported highlighting downward trends. However, as an industry, we’re prevailing and seeing a…
Spoiler Alert: You’re Not Alone Across multiple data resources, we’re hearing and seeing that with traffic down, so are club conversions. If attrition is also up, our clubs are shrinking! What can we do to increase conversion to club when guests come in? STATE OF OUR CURRENT RESOURCES – Logistics/Structure:…
Join us for a special WISE workshop in Willamette! This one-day workshop will cover tasting room best practices, as well as building and maintaining a strong team.
Many teams use the slow season to regroup on the last year and make plans for the new year. Some of this comes in the form of training, some in attending conferences for inspiration, and some recalibrate with an annual SWOT (Strength, Weakness, Opportunities, Threats) analysis. We know we’re preaching…
Thinking about creating or updating your incentive compensation program (ICP)? In this leadership workshop, attendees will learn how to think through and develop or enhance a ICP for team members to encourage them towards behavior that will drive the business needs.
In this leadership workshop, enhance your skills with better coaching and mentoring your team for even better results.