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Identifying Customer Types and How to Sell to Them

Identifying Customer Types and How to Sell to Them

Idaho Wine Commission is excited to present a WISE Workshop on Identifying Customer Types and How to Sell to Them – Not Every Customer is Created Equal. When you understand your customer through wine buyer profiles and how your guests relate to your winery, you can identify your customers’ needs and motivations and tailor your presentation accordingly. Figuring out who you are talking with changes how you talk to them. This session is designed to help you understand the power of positive profiling (rather than pre-judging); because positive profiling not only leads to more sales, but also increases customer satisfaction.

Participating IWC Wineries: No charge

Tasting Room Best Practices

Tasting Room Best Practices

Idaho Wine Commission (IWC) is excited to present a WISE Workshop on Tasting Room Sales Best Practices: Top 10 Success Tips. Lessons learned from over 5,000 mystery shops: what works and how to leverage best practices for not only better guest engagement, but also for the Triple Score (getting sales, wine club signups, and data capture.)

Participating IWC Wineries: No charge

Hire WISEly in 2022

Hire WISEly in 2022

At WISE, we review A LOT of job postings in our industry. Over the years, we have seen it all, from ones we considered applying to ourselves, to some of the more, ahem…cringeworthy examples. From years of observations, we present a few best practices. The Position. Have we reviewed our…

Looking Towards 2022

Looking Towards 2022

In 2020, we tried some new things. Pivot was the word. This year we started to settle in to the new normal, working in customer service during a pandemic. While some things have returned from the old ways, the new normal includes adaptations we made in response to the pandemic….

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