This on-demand /at-your-own-pace course provides foundational knowledge for anyone working in the wine industry. The course covers wine business basics, sales, marketing and service best practices, uniqueness of viticulture areas, and the principles of professional wine tasting. This course is the foundation of the WISE Level I Certification Programs. It provides you with a broad overview of the wine business and wine tasting basics with special emphasis on the history of wine in America, fundamentals of grape growing and winemaking, basics of consumer direct wine sales and service standards. Successful completion of this course provides the knowledge and confidence required to be a WISE Professional and is a prerequisite for all Level I Certificate courses. At the end of the course, registrants have the information they need to deliver the kind of exemplary winery experience that visitors to wine country deserve.