WISE Academy, Author at Wine Industry Sales Education
My Cart 0

WISE Academy

Reopening. What to Expect.

Reopening. What to Expect.

The U.S. Travel Association with MMGY Global recently released a report on travel intentions in this season of COVID. No surprise that fewer people will be traveling in the next six months. Factors that have the greatest impact on willingness to travel will be whether there is a decline in…

Re-Opening Post Covid19

Re-Opening Post Covid19

Are we not all wondering: “When is this going to end? When can we get back to ‘normal’?” While we hunker down and do what we can to survive – both personally and professionally – during this crisis, we can’t help but hope for a brighter future…sooner rather than later….

Key Phone Skills for Success

Key Phone Skills for Success

Are you utilizing outbound phone to generate sales to help off-set the lack of sales via your tasting room? Ecommerce and phone sales are the two main ways of gaining back revenue, but phone is the only way to really connect with your customers in real time. Whether we’re redeploying…

Crisis Management

Crisis Management

“A crisis is a terrible thing to waste” Paul Romer, Stanford Economist. According to Wikipedia, the definition of a crisis is “the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.” Hello COVID-19. We hope this crisis finds…

How Robust is Your Outreach Program?

How Robust is Your Outreach Program?

Bribery or Bonus? A fair amount of outrage has grown recently about the topic of ‘bribing’ gatekeepers (by gatekeepers we mean concierge at hotels, other wineries’ staff, drivers, restaurant wait staff or host/hostess, etc.).  What you ask???  Are some wineries actually paying gatekeepers to send us qualified customers? Bribery is…