WISE Academy, Author at Wine Industry Sales Education
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Travel On

Travel On

Friends of ours at a PR Firm, who attend a lot of travel-trend conferences, have shared some new trends in travel that we thought we’d share as many of these are pretty exciting opportunities that are custom-made for visitors to wine country.  Here are some of the major highlights that have been reported recently that we can certainly take advantage of.

DTC Digital Tools

DTC Digital Tools

Download a list of great tools to help manage your DTC business. This list includes: IS YOUR WEBSITE MOBILE FRIENDLY? CHAT BOTS – FIND YOURS. SMS MARKETING SOFTWARE. ANALYTIC TOOLS SEO & BLOG CONTENT TOOLS SOCIAL MEDIA MARKETING TOOLS EMAIL TOOLS VISUAL DESIGN TOOLS CONTENT CURATION TOOLS Download here: Digital Tools…

Myth Busters

Myth Busters

In reviewing more than 4,000 mystery shops and working actively with wineries every day, we’ve heard some remarkable myths out there. Most of the myths we hear are about why it’s a challenge (or ‘impossible’) to sell wine, sell the wine club, or ask people to join the winery mailing…

Keeping Up with the Jones’

Keeping Up with the Jones’

A lively conversation among WISE instructors was triggered by a recent article about one of the hot trends we’re seeing – the changing interests of visitors to wine county. Although this article targets Napa specifically due to the number of visitors that come to this progressive region, it can be…