WISE Coaching Team

The Struggle is Real.

The Struggle is Real.

Getting tired of “COVID” and all of the challenges that come along with it? We can only be hyper-vigilant for so long… like that initial adrenaline rush that peters out. Unfortunately, this is a marathon, not a sprint. We are all taking in vast amounts of new information every day…

COVID-Proof Your Wine Club

COVID-Proof Your Wine Club

How to Minimize Attrition Wine Clubs are the bread and butter of many wineries. Wine Clubs are the main, reliable channel for revenue that allows wineries to buy the grapes, make payroll, pay the overhead. The traditional way of building wine clubs has been through tasting room visits – that’s…

When Feathers Hit the Fan

When Feathers Hit the Fan

Sometimes, as much as we try, we’re going to run into problems. What do we do when the feathers hit the fan? We need to be as proactive (not reactive) as possible, and plan our strategy now, even if we don’t think we’ll have a problem. Unlike fine wine, these…

Vanity Metrics vs. Real Insights

Vanity Metrics vs. Real Insights

When reviewing metrics, one of the first lessons taught in any upper level finance class is “compared to what?” A young manager might present: “Wow, business is up 10% – the firm is doing great!” However, that is only a part of the story without truly understanding context and benchmarking….

Reopening. What to Expect.

Reopening. What to Expect.

The U.S. Travel Association with MMGY Global recently released a report on travel intentions in this season of COVID. No surprise that fewer people will be traveling in the next six months. Factors that have the greatest impact on willingness to travel will be whether there is a decline in…

Re-Opening Post Covid19

Re-Opening Post Covid19

Are we not all wondering: “When is this going to end? When can we get back to ‘normal’?” While we hunker down and do what we can to survive – both personally and professionally – during this crisis, we can’t help but hope for a brighter future…sooner rather than later….