Events

Holiday Experiences

Holiday Experiences

The Importance of Immersive Holiday Experiences With a successful harvest now behind us, it’s time to focus on our customers’ needs and wants for the holiday season.  While most retailers have been planning for months for this all-important period, it’s not too late for us to come up with the…

Above & Beyond

Above & Beyond

Our research at WISE, especially emphasized by our 1,500+ mystery shops in tasting rooms, is that when a guest has a great experience (the customer satisfaction is high), then they are more likely to purchase. In a nutshell, the better the guest experience, the greater potential for sales. Sounds easy,…